- Jenna's Newsletter
- Posts
- Your First Step to Creating Scroll-Stopping Content
Your First Step to Creating Scroll-Stopping Content
Looking for unbiased, fact-based news? Join 1440 today.
Join over 4 million Americans who start their day with 1440 – your daily digest for unbiased, fact-centric news. From politics to sports, we cover it all by analyzing over 100 sources. Our concise, 5-minute read lands in your inbox each morning at no cost. Experience news without the noise; let 1440 help you make up your own mind. Sign up now and invite your friends and family to be part of the informed.

Your First Step to Creating Scroll-Stopping Content
Everyone’s online — but are you showing up where it really matters?
Social media is one of the most important tools your brand has to connect and grow. But it’s not enough to simply post, you need to understand what’s working, what’s not, and where the real opportunities lie.
Our Social Media Audit Package gives you the clarity you need to level up. We go beyond surface metrics to uncover insights that help you build a smarter strategy, increase engagement, and show up with intention across every platform.
Here’s What We Dive Into:
Account Performance Analysis
We audit up to 3 platforms of your choice - (Instagram, LinkedIn, X, Facebook, or Tiktok.) Our audit involves gathering and assessing engagement metrics from likes, shares, comments, reach, and impressions. We also determine follower growth trends and audience demographics.
Content Review
We analyze up to 30 of your recent posts and evaluate their content types (static posts, reels, stories, or videos.) From there, we come up with insights on what content works for you and what your areas for improvement are.
Brand Consistency Check
We review branding elements such as your profile image, bios, headers, and links. We ensure that your brand’s tone and voice is consistent across all platforms and are aligned with your social media marketing goals.
Competitor Benchmarking
We analyze up to 3 competitors’ social media performance to identify what’s working for them. From there, we’ll provide data-backed suggestions on how you can differentiate and outdo your competitors’ social media strategies.
Recommendation Report
We’ll put together a detailed written report with actionable insights, which includes suggestions for content strategy, audience engagement, and growth. To get you started, we’ll show you the top 3 quick wins you can achieve for immediate improvement.
Timeline
Standard Delivery: 7–10 business days | Rush Delivery: 5 business days (+$500)
Who This Is For:
Our Social Media Audit is ideal for brand leaders, marketing teams, or communication leads who want to take their social media efforts even further.
Why It Works:
Whether you’re gearing up for a campaign, promoting new products or services, or aiming to attract a new demographic, a thorough social media audit is the first and most important step. Data-backed strategies and brand-aligned recommendations will allow you to concentrate your efforts in the right places, helping you achieve your social media targets in the most efficient way.
Stop guessing. Start growing.
Fine-Tuning Your PR Strategy for Success 💡

I was recently interviewed on the importance of monitoring and adapting PR strategies, and we discussed how staying flexible can elevate your results.
Here are my main takeaways:
Track performance regularly – Whether it’s media coverage, social media analytics, or audience sentiment, keeping a close eye on the data helps you understand what’s working.
Be willing to pivot – If a strategy isn’t delivering, don’t be afraid to adjust your messaging, tactics, or platforms. Flexibility is key.
Let insights guide action – Use what you learn to make informed decisions that keep your PR efforts relevant, effective, and aligned with your goals.
For more insights and information, check out my interview here!
Our Client’s Perspective
“JMG PR are rockstars! Just in 3 months they were able to provide the results that have significantly improved our media visibility and seo. Honest, fairly priced, and just a pleasure to work with. Jenna is a real pro. I just can't recommend JMG PR enough. A+”
JMG in the News
Our Recent Client Wins 🏆️

How to Create Scroll-Stopping Content
Social media is one of the most powerful tools your brand can use—but only if you know what’s working. To build relationships in an already crowded space, you need to present content that has both meaning and purpose, offering clear insights into what resonates with your audience. Content helps you be a part of the conversation, and with the right strategy, it turns your presence into real influence. | ![]() |



