Why PR Is the Foundation of GEO

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Where to find high-intent holiday shoppers

Let’s be real: most brands are targeting the same people this holiday season. “Shoppers 25–54 interested in gifts.” Sound familiar? That's why CPMs spike and conversion rates tank.

Speedeon’s Holiday Audience Guide breaks down the specific digital audience segments that actually perform—from early-bird deal hunters actively comparing prices to last-minute panic buyers with high purchase intent. These aren't demographic guesses.

And our behavioral audiences are built on actual shopping signals and real-world data —the same approach we use for clients like FanDuel and HelloFresh."

You'll get the exact audiences, when to deploy them, which platforms work best, and what kind of performance to expect.

Download the guide and get smarter about your holiday targeting before the holiday rush hits.

See the Holiday Audience Guide

AI has officially changed how people search. In June 2025, ChatGPT, Gemini, and Perplexity drove more than 1.13 billion visits to websites, with ChatGPT alone responsible for 80 percent of that traffic.

If AI cannot find credible signals about your brand, it will not recommend you. That is where Generative Engine Optimization (GEO) comes in, and the foundation of any strong GEO strategy is public relations.

For a deeper look, read our latest JMG PR blog post, “The New Rules of Brand Visibility.”

3 Reasons PR Is Critical for GEO

1. If no one’s talking about you, AI won’t either

   PR gets your name into credible outlets, reviews, and expert commentary, the very sources AI pulls from to make recommendations.

2. Your reputation isn’t built on your website alone

   AI weighs third-party validation more than what you say about yourself. Media coverage and thought leadership show you’re trusted beyond your own platforms.

3. Consistency matters

   Scattered or conflicting messages confuse both people and AI. PR ensures your brand narrative is clear, aligned, and discoverable everywhere you show up.

I built the Generative AI Brand Authority package to make sure when someone asks ChatGPT, Gemini, or Claude for a recommendation in your industry—you’re the answer.

Here’s how we’ll get you there:

• Audit how AI currently sees your brand.

• Elevate your authority through media and thought leadership.

• Align your story so AI recognizes you as credible and consistent.

This isn’t just about press. It’s about shaping how AI recommends you. When you’re an AI-recognized authority, you:

• Become the trusted voice in your field.

• Stay ahead at the cutting edge of discovery.

• Build visibility that stretches across AI, search, and social.

💡 Book a complimentary 15-minute intro call with me to learn how Generative AI Brand Authority can put your business at the top of AI search results.

The media landscape is crowded, and attention is harder than ever to earn. Success comes down to preparation, persistence, and the ability to tell your story in a way that cuts through the noise.

Want to strengthen your brand’s visibility and build long-term credibility? Grab your copy of You Need PR.

This week on Call Your Publicist, we’re diving into the power of vision with Dr. John Gallucci Jr.: President & CEO of JAG Physical Therapy and the leader behind 170+ clinics serving communities across the tri-state area.

In this episode, you’ll hear:

• How John manifested his career path as a teenager and turned it into reality

• Lessons from working with pro sports teams like the Knicks, Devils, and Red Bulls

• Why mentorship and company culture are non-negotiables for scaling a brand

• His #1 piece of advice for the next generation: learn to learn

🎧️ Listen now on YouTube, Spotify or Apple Podcasts!

New episodes drop every Monday, consider this your weekly reminder to Call Your Publicist.

💌 Want to be a guest? If you have a brand story, media moment, or entrepreneurial journey others could learn from, pitch us at [email protected]