Why Podcasting Is the PR Advantage Brands Can’t Ignore

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The biggest PR advantage of podcasting is simple: it builds trust in a way no press release or social post can. Listeners hear your voice, your perspective, and your story, unfiltered. It’s an intimate format that turns thought leadership into a real connection.

That’s why I launched Call Your Publicist. I wanted a platform where founders, brand leaders, and journalists could have authentic conversations about the strategies shaping our industry. We spent months refining the concept and strategy, and it paid off. Within just 12 episodes, the show crossed 11,000+ streams and plays across Spotify, YouTube, and Apple Podcasts.

But here’s what I learned in the process: podcasting isn’t effortless. Recording is the easy part. The planning, structure, and promotion behind the scenes are what transform a podcast from “just another show” into a true PR asset.

3 Things We’ve Learned From Launching Call Your Publicist

1. It’s more than just hitting record
   Behind every 30-minute conversation are hours of prep, researching guests, drafting questions, and shaping the flow so it delivers real value.

   Takeaway: Plan multiple episodes in advance so you’re never scrambling the night before.
   

2. The details shape perception
   Cover art, intros, distribution, show notes, and social clips aren’t extras. They’re what make your podcast feel professional and credible.
   Takeaway: Treat your podcast like a brand, not a hobby.

3. Consistency builds momentum
   One episode won’t change your brand, but a season will. Audience trust comes from showing up on schedule and promoting each episode so it doesn’t get lost.
   Takeaway: Batch record to stay one step ahead of your release schedule.
   

If you’ve been considering starting a podcast, you don’t have to figure it out through trial and error. Call Your Publicist is proof that with the right structure and support, you can stand out quickly — even in a crowded space.

That’s why we created our Podcast Consulting Package, so leaders can focus on authentic, engaging conversations while we handle everything else. From guest outreach and research, to professional branding and distribution, to social media content that amplifies each episode, your first season is fully packaged and ready for success.

📅 Book a complimentary 15-minute session to explore how podcasting can become a powerful extension of your brand.

📅 Book your call with me here

This reminder is especially important if you’re using a podcast as part of your brand strategy. The best shows balance credibility with creativity. That balance is what turns a podcast into true thought leadership.

Ready to learn more? Grab a copy of You Need PR.