Why Every Executive Needs a PR Gut Check

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Smarter Marketing Starts Here

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In my recent Forbes article, “Why Media Coverage Without a Narrative Is Just Noise”, I wrote about the growing disconnect between visibility and value. In today’s attention economy, many brands are still chasing headlines, forgetting that true influence doesn’t come from being seen everywhere, it comes from being remembered for something meaningful.

A strong PR strategy isn’t built on volume; it’s built on vision. Without a guiding narrative, even the most high-profile media placements lose their impact. Brands that sustain influence focus less on appearances and more on alignment, ensuring every interview, article, and initiative ties back to a clear story and purpose.

That’s the foundation of what I call a PR Gut Check: evaluating whether your brand’s visibility is supported by a strategic, cohesive narrative.

3 Ways to Strengthen Your PR Foundation

1. Define your “why.”

   Clarity drives consistency. Before pursuing visibility, ask yourself: What do we want to be known for? What business objective does this media opportunity serve? Without a defined purpose, your PR efforts risk becoming reactive instead of intentional.

2. Build a cohesive story.

   Your narrative should be the thread that connects every touchpoint, from executive interviews to customer experience. A consistent message builds trust and reinforces credibility over time.

3. Lead with substance.

   Real thought leadership is not about spotlight moments; it’s about shaping conversations. Executives who offer insight, context, and data-driven perspective don’t just attract attention, they earn respect.

If your brand’s visibility doesn’t feel aligned with its goals, it might be time for a PR Gut Check — my signature 1:1 consulting package designed to help executives and founders bridge the gap between exposure and impact.

During these sessions, we’ll:

• Evaluate your current PR strategy and narrative alignment

• Clarify your brand’s key messages and positioning goals

• Develop actionable steps to ensure visibility drives results

💡 This package includes two 30-minute private consulting sessions tailored to your brand’s specific needs giving you the clarity, confidence, and direction to communicate with purpose.

If you’d like to connect before committing, you can also schedule a complimentary 15-minute discovery call with me to discuss your goals and determine whether the 1:1 Consulting Package is the right fit.

PR isn't just about what you say, it's about shaping perception in ways that resonate deep within your audience's subconscious. This subtle influence builds trust organically and positions your brand as credible and authoritative, creating a lasting impact that goes far beyond a single message.

Want learn how to master the psychology behind perception and influence? Grab your copy of You Need PR.

This week on Call Your Publicist, we’re slicing into brand building with Frank Kabatas, the pizza man of NYC and owner of East Village Pizza, known for his double-stack pies, community-first ethos, and 1.7 million followers on Instagram.

In this episode, you’ll hear:

• How Frank went from new arrival to NYC shop owner by betting on curiosity, courage, and consistency

• The Domino’s lesson that changed everything: make great pizza, learn great marketing

• Why showing your face on social builds trust—and how IG Lives turned East Village Pizza into a destination

• The PR flywheel behind EVP’s giveaway that snowballed into Good Morning America and more

• Community as strategy: feeding neighbors during a blackout and turning locals into lifelong advocates

🎧️ Listen now on YouTube, Spotify or Apple Podcasts!

New episodes drop every Monday, consider this your weekly reminder to Call Your Publicist.

💌 Want to be a guest? If you have a brand story, media moment, or entrepreneurial journey others could learn from, pitch us at [email protected]