Why Brands Win Where Businesses Don’t

It’s one thing to run a business. It’s another thing entirely to build a brand.

On this week’s episode of Call Your Publicist, we’re diving into why the most successful companies aren’t just selling products, they’re creating experiences that stick. 

Running a business is not the same as building a brand. We're breaking down the real differences - from crafting your narrative to creating a visual identity your audience will actually remember. Because at the end of the day, a business might land a customer, but a brand creates loyalty that lasts.

We’re also diving into what it takes to get there. Branding doesn’t happen overnight. It takes intentional work, a long-term commitment, and a focus on your customer’s experience at every touchpoint. 

So what does that mean exactly? It's ensuring your voice and visuals align with a single, cohesive message. Your brand is more than just the product you sell - it’s the story you tell and the consistency behind it. 

From Buc-ee’s iconic beaver logo, to the emotional connections we form with our favorite local spots, this episode explores how brands earn recognition and trust by showing up through unwavering consistency. 

You’ve Got a Tip on Line One ☎️ 

Listen now on Spotify, Apple Podcasts, and YouTube.

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Want to Be a Guest on Call Your Publicist?

Have a story worth telling, a media moment to unpack, or a brand journey others could learn from?

We’d love to hear from you! Reach out to us at [email protected]