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Why a Fractional PR Strategist Might Be Your Smartest Move Yet
Jenna Guarneri
September 02, 2025
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One of the most common things I hear from business leaders is: “We need good PR, but we don’t have the capacity to hire a full-time team.”
It’s a valid concern. Early-stage businesses or companies in transition often prioritize products and operations first, leaving PR as an afterthought. The result? Social media posts that feel obligatory, interviews that never materialize, and messaging that comes across scattered instead of strategic.
When PR becomes reactive, vision gets lost in translation. And that’s where Fractional PR comes in.
Fractional PR gives brands access to senior-level PR strategy without the cost of a full-time hire. It’s designed to equip internal teams with a roadmap for media, messaging, and thought leadership that they can execute confidently on their own.
3 Reasons Fractional PR Works
Executive-Level Strategy Without the Overhead
Access high-level PR planning and media guidance from senior leadership. Even in a temporary arrangement, your team benefits long-term by learning evergreen strategies they can apply across campaigns.
Flexibility Is Key
During times of transition—whether scaling, seeking investment, or entering new markets—businesses need more than momentum. Fractional PR provides the strategy and flexibility to guide growth and meet the moment.
Smarter Positioning, Stronger Results
An expert strategist brings an outsider’s perspective, helping sharpen positioning, target goals more effectively, and drive stronger results.
For Brand Leaders Who Want a Boost in Their PR Strategy
Success is all about timing. Bringing in the right strategy and leadership at the right stage can make all the difference.
I’ve opened up a few Fractional PR Strategy spots for founders, marketers, and brand leaders who want executive-level PR direction without committing to a full-time hire.
📅 Interested in learning more? Book a complimentary 15-minute intro call with me!
Recent Client Wins 🏆️
In PR, force rarely builds loyalty. The brands that stand out aren’t the loudest, they’re the ones who create authentic connections. Whether you’re pitching media, shaping your narrative, or engaging directly with customers, authenticity and personalization always outperform generic sales language.
Want more insights like this? Grab your copy of You Need PR and learn how to tell your story the right way.
Richard Ross, CEO of Quinn Residences, joins us to talk about leadership, legacy, and how the build-to-rent model is redefining the American dream.
In this episode:
Why “don’t burn bridges” might be the best career advice you’ll ever hear
How work-life balance and mentorship shape stronger teams
Why flexibility and culture matter more than titles and plaques when building a legacy
New episodes drop every Monday, consider this your weekly reminder to Call Your Publicist.
💌 Want to be a guest? If you have a brand story, media moment, or entrepreneurial journey others could learn from, pitch us at [email protected]