What Would ChatGPT Say About Your Brand? Crafting a Narrative in the Age of AI

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What would ChatGPT say if someone asked it about your brand? Would it tell the story you want to be known for or would it return something outdated, generic, and incomplete?

That question matters now more than ever. As AI platforms become as popular as Google for search, your brand’s digital narrative is being picked up, repackaged, and shared with your target audiences. And the brands that come out on top? They’re the ones who take an active part in shaping this narrative, ensuring AI has a clear and consistent story to share. 

3 Reasons Storytelling Is the New Visibility Strategy 

1. AI needs a story to understand your brand. 

   Generative AI doesn’t “see” your brand the way a human would. AI learns. It paints a picture from all available data about your brand: press mentions, interviews, bios, blog posts, and online forums. If your brand’s message is scattered or incomplete, then that affects the picture that AI presents. 
   

2. People remember stories, not stats.

   Statistics like “200% growth in 5 years” are impressive, but forgettable. “We’ve touched thousands of lives since our launch” is what sticks. Storytelling creates meaning, not just metrics. 

3. AI is the new “trusted friend.”

   People trust recommendations from ChatGPT the way they would from a colleague or friend. And in human conversations, we share stories. If AI can’t find yours, it won’t share it.

Storytelling is no longer just a marketing tactic; it’s a visibility strategy in the age of AI. For a deeper dive on this topic, check out our blog on The Power of Storytelling in PR: 5 Tips to Help You Craft a Narrative that Resonates.

To help you navigate this new AI-driven world, we created the JMG Messaging Session. This session helps brand leaders be proactive in shaping their brand narrative for platforms like ChatGPT to capture and communicate with their target audience. 

This focused engagement will:

• Give you clarity on your current digital reputation 

• Help you identify your weak points in terms of brand messaging 

• Craft a brand narrative that’s optimized for all platforms: from social media to AI search

📅 Interested in learning more? Book a complimentary 15-minute intro call with me. 

It’s a quick opportunity to ask questions, explore the package, and see how it could benefit your brand.

In the age of AI and instant search, this reminder couldn’t be more relevant. Whether it’s a press release, a tweet, or the story ChatGPT tells about your brand, the language you choose shapes perception. A few words can spark connection, build trust, or leave you misunderstood.

Ready to take control of your narrative? Grab a copy of You Need PR.