The Ultimate DIY PR Guide for Small Businesses

It’s not always easy to take the PR process into your own hands, but trust us when we say you don’t need a big agency to make a powerful impact.

On this week’s episode of Call Your Publicist, we’re diving into the DIY PR playbook for small businesses, and breaking down for you how to build your own media strategy, pitch like a pro and most importantly, form real connections that lead to real coverage. Because at the end of the day, PR is less about perfection and more about telling a story worth paying attention to.

We’re also getting real about what that process actually looks like: how to create a compelling pitch, why you shouldn’t mass email, and how to use free tools like Google Alerts to build brand awareness. This episode is your go-to guide for pitching smarter, not louder, and staying human while doing it.

From building a media list and tracking analytics to aligning your brand with the right reporters, this episode covers it all. Because as your business grows, so should your PR strategy.

You’ve Got a Tip on Line One ☎️ 

Listen now on Spotify, Apple Podcasts, and YouTube.

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Want to Be a Guest on Call Your Publicist?

Have a story worth telling, a media moment to unpack, or a brand journey others could learn from?

We’d love to hear from you! Reach out to us at [email protected] and we’ll be in touch as opportunities align.