The Rise of Purpose Driven PR

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Find your customers on Roku this Black Friday

As with any digital ad campaign, the important thing is to reach streaming audiences who will convert. To that end, Roku’s self-service Ads Manager stands ready with powerful segmentation and targeting options. After all, you know your customers, and we know our streaming audience.

Worried it’s too late to spin up new Black Friday creative? With Roku Ads Manager, you can easily import and augment existing creative assets from your social channels. We also have AI-assisted upscaling, so every ad is primed for CTV.

Once you’ve done this, then you can easily set up A/B tests to flight different creative variants and Black Friday offers. If you’re a Shopify brand, you can even run shoppable ads directly on-screen so viewers can purchase with just a click of their Roku remote.

Bonus: we’re gifting you $5K in ad credits when you spend your first $5K on Roku Ads Manager. Just sign up and use code GET5K. Terms apply.

Use code GET5K now

This week on Call Your Publicist, we’re diving headfirst into just HOW brands that stand for something bigger than profit connect more deeply with their audiences, and drive both connection and loyalty.

Did you know that 63% of consumers prefer brands that stand for something?  

The brands that win today are the ones with a clear purpose. Case in point: Patagonia. By giving all their profits to fight climate change, they don't just sell products; they build a community around a shared mission. It's this passion and authenticity that make them a leader in their industry and a favorite among consumers. When companies put mission and values first, the stories often write themselves, because they’re rooted in a genuine passion.

Along with the trust that purpose-driven companies build, they’re also creating stronger internal cultures, uniting employees under the same beliefs and building workplaces where people feel proud of the mission.

When brands take action, share stories that resonate, and show transparency and consistency, they don’t just win attention; they build real emotional connections that last.

You’ve Got a Tip on Line One ☎️ 

Listen now on Spotify, Apple Podcasts, and YouTube.

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New episodes drop every Monday — consider this your weekly reminder to… Call Your Publicist.

Want to Be a Guest on Call Your Publicist?

Have a story worth telling, a media moment to unpack, or a brand journey others could learn from?

We’d love to hear from you! Reach out to us at [email protected]