The PR Step You’re Probably Skipping: A Social Media Audit

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Many people think social media success is just about posting consistently. But as I’ve seen time and time again, posting without strategy leads to low engagement, low growth, and endless frustration.

Every week, I hear from founders and marketers who are following trends, boosting ads, and showing up daily, but not seeing the results they expected.

The truth? Social media isn’t just about posting. A strong presence is built on strategy, alignment, and knowing exactly where you stand. That’s where a comprehensive Social Media Audit comes in.

3 Reasons Every Brand Needs a Social Media Audit

1. Measure What Matters

   Beyond likes, shares, and reach, you need deeper insights: follower growth, audience demographics, post timing, and more. The better your data, the stronger your strategy.
   

2. Spot Your Blind Spots

   Inconsistent branding. Missed opportunities. Lost momentum. An audit highlights the gaps you didn’t even realize were there so you can fix them.

3. Decode The Competition

   Your competitors aren’t just posting randomly. They’re analyzing, adapting, and resonating with their target audience. An audit shows you where they are winning and how you can stand out.

To turn insights into action, a Social Media Audit gives you a clear snapshot of where your brand stands and how to move forward.

In a Social Media Audit, we’ll:

• Analyze performance on up to 3 platforms

• Review your recent posts and check for brand consistency

• Benchmark against up to 3 competitors

• Deliver a detailed report with actionable recommendations and your top 3 quick wins

💡 A full audit is delivered in 7–10 business days (rush option available if you need results sooner).

📅 Interested in learning more? Book a complimentary 15-minute intro call with me!

Good PR never relies on self-proclaimed titles. The brands that resonate are the ones that clearly communicate their value through actions, proof points, and storytelling. When you demonstrate what makes you different, you don’t need to tell people you are the best they will decide that for themselves.

Want more insights like this? Grab your copy of You Need PR and learn how to tell your story the right way.

This week on Call Your Publicist, Alexandra and I are exploring why team bonding is more than just a nice-to-have, it’s a key investment in culture and leadership.

In this episode:

• How retreats and bonding events strengthen trust, morale, and collaboration

• Why leaders should prioritize connection, especially with remote teams

• Practical ways to measure the success of your culture initiatives

🎧️ Listen now on Spotify, Apple Podcasts, or YouTube

New episodes drop every Monday, consider this your weekly reminder to Call Your Publicist.

💌 Want to be a guest? If you have a brand story, media moment, or entrepreneurial journey others could learn from, pitch us at [email protected]