Need a Press Kit Before January? We’ve Got You

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Every January, media professionals start scouting for the brands they want to feature, collaborate with, and spotlight in the year ahead. The first thing they look for is not your Instagram grid or your latest post. It is your press kit. Whether they find it in your email signature or on your website, that single document can determine how far your story travels.

When I created mine, I treated it like my brand’s resume. It is a clear, concise showcase of who we are, what we stand for, and why our work matters. A press kit tells your story when you are not in the room. Without one, even your best opportunities can pass unnoticed.

If you want your 2026 media outreach to begin strong, you will need a press kit that not only shares your information but also reflects your unique personality and professionalism.

3 Reasons to Update Your Press Kit Before the New Year

1. It keeps you ready for media opportunities.
   Media moments can appear anytime. A message from an event organizer, a networking encounter, or an unexpected feature request can happen when you least expect it. Having a press kit ready allows you to act fast and strengthen relationships with the right people.
   

2. It strengthens your brand message.
   A strong press kit visually reinforces your brand story. Your design, logo, tone, and imagery speak volumes before anyone reads a single word.
   

3. It builds long-term credibility.
   A press kit signals that your brand is professional, prepared, and growth-minded. It shows that you take your presence seriously and are ready for new opportunities.

I’m opening a few complimentary 15-minute PR Strategy Calls this month for founders and brand leaders who want to strengthen their media presence before the new year.

During our call, we’ll review your current materials, talk through your 2026 goals, and identify what your press kit needs to stand out with journalists and event organizers.

No pressure, no prep, just a focused conversation to help you enter the new year with a clear plan for visibility.

👉 Book Your Call with Me Here

Spots are limited for December, so save your time before the calendar fills up.

A strong PR strategy is the foundation of brand growth, helping you build credibility, increase awareness, and engage with your audience. By crafting a compelling story and securing media coverage, you can position yourself as a trusted industry leader. Effective public relations not only enhances your reputation but also opens doors to new opportunities, partnerships, and long-term success.

Ready to refine how your brand speaks? Grab your copy of You Need PR and start telling your brand story.

This week on Call Your Publicist, we’re talking about the one thing everyone in PR is buzzing about right now: AI. We were joined by tech founder and investor Anthony Shook, who shares how he uses tools like ChatGPT to support strategy, content, and creativity without losing the human touch.

What started as a simple question about “AI and PR” turned into a candid conversation about prompts, productivity, and why your value as a communicator goes way beyond what any tool can do.

In this episode, you’ll hear:

• Why Anthony thinks of AI as “the best intern you’ve ever had” — and how to actually treat it like one

• The difference between asking AI basic questions and writing strong prompts that sound like you

• How PR teams can use AI for research, media lists, and brainstorming without compromising trust or relationships

• Why human connection, nuance, and brand voice are still your biggest competitive advantage

• Ideas for training your team to use AI daily, instead of pretending it’s a passing trend

• How to reframe AI from “job threat” to collaborator that helps you do your best, most creative work

  🎧️  Listen now on YouTube, Spotify, or Apple Podcasts!

New episodes drop every Monday. This is your weekly reminder to Call Your Publicist!

💌 Want to be a guest? If you have a brand story, media moment, or entrepreneurial journey others could learn from, pitch us at [email protected]