Get So Visible, Even ChatGPT Recommends You

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I’ve been in PR long enough to witness the “visibility game” evolve. First it was print, then websites, then social media. Now, we’ve entered a new chapter: The Era of Generative AI. 

Tools like ChatGPT, Perplexity, and Google Gemini are reshaping how people discover information. From planning a trip to asking for expert advice, people now turn to AI more than traditional search engines.

Ranking high on Google simply isn’t enough anymore. As the tech evolves, brands need to evolve with it. 

This is where PR comes in. Great PR gets you mentioned in trusted sources, cited in real conversations, and ultimately surfaced in AI-generated answers.

3 Ways to Boost Brand Visibility in AI Search

1. Get mentioned in high-quality content
Unlike search engines, AI tools don't “crawl” the web. Instead, they synthesize answers from sources it deems as trustworthy. You need your brand to appear in respected publications, interviews, and community-driven online threads to increase the likelihood of getting mentioned in an AI search.

2. Make your content AI-readable
AI pulls from structured, high-quality sources, so your site should be optimized for AI crawlers, with schema markup, clear writing, and informative but conversational content. A good PR team can make that happen.

3. Track, measure, analyze
Monitor online mentions from all platforms, including AI. Analyze traffic from ChatGPT (e.g., using UTM parameters). This data helps you understand what’s working and plan your next steps. 

If you're a founder, CMO, or brand leader who's wondering how your company is showing up in AI search, this is for you.

I’m offering a FREE 15-minute consultation to walk you through:

• How your brand is (or isn’t) appearing in AI search

• What content or coverage might help you show up more

• A quick plan for what to prioritize next from a PR lens

  📅 Book your call with me here

Let’s make sure AI says your name next time someone asks.

This is your reminder that PR isn’t just about visibility, it’s about strategic visibility.

Different platforms call for different approaches. What performs well on LinkedIn might fall flat on Instagram. What your competitors are doing might be popular but is it memorable?

Your job isn’t to blend in. It’s to stand out by offering genuine value that builds trust over time. And that starts with understanding your audience, your message, and your why.

Grab your copy of You Need PR and start building a brand people want to follow!