Finalize Your 2026 Story in One Focused Session

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Find your customers on Roku this Black Friday

As with any digital ad campaign, the important thing is to reach streaming audiences who will convert. To that end, Roku’s self-service Ads Manager stands ready with powerful segmentation and targeting options. After all, you know your customers, and we know our streaming audience.

Worried it’s too late to spin up new Black Friday creative? With Roku Ads Manager, you can easily import and augment existing creative assets from your social channels. We also have AI-assisted upscaling, so every ad is primed for CTV.

Once you’ve done this, then you can easily set up A/B tests to flight different creative variants and Black Friday offers. If you’re a Shopify brand, you can even run shoppable ads directly on-screen so viewers can purchase with just a click of their Roku remote.

Bonus: we’re gifting you $5K in ad credits when you spend your first $5K on Roku Ads Manager. Just sign up and use code GET5K. Terms apply.

Before you start planning what comes next for your brand, take a moment to zoom out. What story are you telling as you head into 2026?

Your audience has evolved, your industry has shifted, and your brand likely has too. The question is whether your message still reflects who you are now and where you are going next.

In 2026, the clarity, strength, and authenticity of your brand’s message will not be optional. The media landscape is moving faster than ever with AI search, shorter attention spans, and trends that change in an instant. Brands that communicate their story clearly and consistently will rise above the noise and keep their audience connected to their mission.

3 Reasons to Solidify Your Story Before 2026

  1. It sets the tone.
    A compelling brand story that reflects your current mission provides structure for everything you do. From the way your copy sounds to the tone your team uses with customers, your story shapes every point of communication.

  2. It saves hours in campaign planning.
    A clear narrative becomes the foundation for your 2026 marketing blueprint. When your team understands the story you are telling, your campaigns align more easily and flow with greater consistency.

  3. Audiences want authenticity.
    From ads to social content, consumers are surrounded by constant noise. What helps them remember your brand is your clarity and sincerity. Staying consistent with your story builds emotional connection and long-term trust.

For Brand Leaders Ready to Build a Reliable Core Narrative for 2026

As you start setting goals for the new year, don’t forget the one thing that ties everything together, your brand narrative.

I’ve opened a few spots for Brand Messaging Sessions, one-on-one workshops where we refine your story, strengthen your positioning, and build messaging that scales with your business.

In these sessions, we’ll:
• Audit your current brand messaging
• Identify what resonates and what needs refinement
• Build clear story pillars, differentiators, and a focused mission for 2026

💡 Each session includes a 90-minute virtual workshop and a customized messaging document delivered within two weeks.

If you’re not sure whether it’s the right fit, I’m offering a free 15-minute discovery call to talk through your goals and see how JMGPR can support your next phase of growth.

Sessions are limited — let’s make sure your story is ready for 2026.

Recent Client Wins 🏆️ 

Your words carry weight. They can inspire trust, spark curiosity, or define how your audience connects with your brand. The key is being intentional with what you say and how you say it. The right words turn communication into connection.

Ready to refine how your brand speaks? Grab your copy of You Need PR and learn how to craft messages that stay with your audience.

This week on Call Your Publicist, we’re sitting down with Kristina Fitzpatrick — the founder and creative visionary behind Paper & Flowers, the studio bringing sustainable, larger-than-life installations to brands like Dior, Valentino, Netflix, and even the Met Gala.

What started with a single DM to New York Fashion Week turned into a global business built on artistry, grit, and a deep sense of purpose.

In this episode, you’ll hear:

  • How Kristina went from failing her first business to landing NYFW before ever making a single flower

  • Why she believes testing your idea beats overplanning every time

  • The story behind Dior’s five-minute “Miss Dior” rose activation

  • How motherhood and entrepreneurship shaped her mission to hire moms and immigrants

  • Why she doesn’t get imposter syndrome — and what actually scares her instead

    🎧️  Listen now on YouTube, Spotify or Apple Podcasts!

New episodes drop every Monday, consider this your weekly reminder to Call Your Publicist.

💌 Want to be a guest? If you have a brand story, media moment, or entrepreneurial journey others could learn from, pitch us at [email protected]