Content Doesn’t Have to Be Complicated: Start With Your iPhone

In partnership with

Where to find high-intent holiday shoppers

Let’s be real: most brands are targeting the same people this holiday season. “Shoppers 25–54 interested in gifts.” Sound familiar? That's why CPMs spike and conversion rates tank.

Speedeon’s Holiday Audience Guide breaks down the specific digital audience segments that actually perform—from early-bird deal hunters actively comparing prices to last-minute panic buyers with high purchase intent. These aren't demographic guesses.

And our behavioral audiences are built on actual shopping signals and real-world data —the same approach we use for clients like FanDuel and HelloFresh."

You'll get the exact audiences, when to deploy them, which platforms work best, and what kind of performance to expect.

Download the guide and get smarter about your holiday targeting before the holiday rush hits.

See the Holiday Audience Guide

Every brand leader I know wants their content to reflect the quality of their business. It is only natural to aim for videos that look polished and professional. But high production does not always equal high impact.

What truly connects with audiences today is content that feels real. People are drawn to authenticity more than perfection. When your audience sees your personality, your passion, and your process, they start to feel part of your story.

That is why authentic storytelling is one of the most effective ways to build brand trust. With just your iPhone, you can create content that is engaging, high-quality, and true to your brand without overcomplicating the process.

3 Ways to Create Impactful iPhone Videos

1. Start with intention.

   Even the best visuals fall flat without a clear purpose. Before you hit record, ask yourself: What do I want my audience to feel or understand by the end of this video?

2. Choose authenticity over perfection.

   Some of the most successful videos online are the ones that feel natural and spontaneous. Capture real moments and honest conversations. Create outlines, not scripts.

3. Edit with flow in mind.

   When editing, make sure transitions, captions, and text overlays enhance your story. A clear narrative keeps viewers engaged and ensures your message is understood.

If you are based in New York City and want to create authentic, high-impact video content, our iPhone Video Content Creation Package gives you everything you need to make scroll-stopping short-form videos that strengthen your connection with your community.

What’s included:

• On-site filming and creative direction: Two hours of guided shooting using your iPhone with our team providing full direction, shot ideas, and storytelling support.

• Creative strategy and coaching: We help you identify your video’s “hook,” outline content ideas, and film a mix of talking points, product shots, and lifestyle moments that reflect your brand.

• Raw content delivery: You keep all of the footage from the session, ready to be repurposed into Reels, TikToks, or future campaigns.

💡 Capture real, compelling moments that tell your brand story clearly and confidently, without the stress of a full-scale production.

Reserve your spot today 📱 

Need to talk it through? Book a complimentary 15 minute call with me to ask any questions you may have to determine whether this package is the right fit for you.

The good news? You don’t need a photography budget for every post. With the camera already in your pocket and a bit of knowledge about framing, natural light, and simple editing tools, you can create content that looks just as professional as expensive shoots.

Ready to elevate how you present your brand? Grab your copy of You Need PR and learn how to turn authentic moments into meaningful visibility.

This week on Call Your Publicist, we’re leaning into spooky season with a twist, the kind that sends chills down every PR pro’s spine.

From poisoned pills to oil-soaked coastlines, we’re revisiting the PR horror stories that changed the industry forever. Some became redemption arcs; others remain cautionary tales decades later.

In this episode, you’ll hear:

• How Johnson & Johnson turned the Tylenol crisis into the gold standard for crisis response

• Why Pepsi’s transparency strategy helped squash a national hoax in one week

• What Exxon’s delayed response teaches us about leadership in crisis

• How Coca-Cola turned “New Coke” from flop to marketing legend

🎧️ Listen now on YouTube, Spotify or Apple Podcasts!

New episodes drop every Monday, consider this your weekly reminder to Call Your Publicist.

💌 Want to be a guest? If you have a brand story, media moment, or entrepreneurial journey others could learn from, pitch us at [email protected]