Award Season Has Started—Here’s Why You Should Care

Author

Jenna Guarneri
July 28, 2025

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Many of the biggest industry awards for 2026 are now open and if you want to stand out next year, now is the time to start planning.

Awards aren’t just a shiny plaque or a line in your LinkedIn bio. They’re one of the most underused brand tools for growth. In fact, winning the right award can boost your brand visibility by up to 37%. That’s media, investor interest, and audience reach you can’t afford to miss.

The truth is: most businesses are missing out because they don’t know where to start. That’s where we come in.

👉 Read more on the JMG blog: Four Key Reasons Awards Matter

3 Reasons to Prioritize Awards in 2026

1. Gives your company its much-deserved stamp of approval 
An industry award is proof that the company you’ve built is not just successful; it’s best-in-class. It’s a “show, don’t tell” move—a way to demonstrate that an independent, reputable body considers your brand trustworthy.

2. Makes you more visible
An award creates a ripple effect: media opportunities, a stronger talent pipeline, and more investor interest—people who can bring your ideas to life.

3. Creates a highlight in your story
Winning becomes a milestone that amplifies your brand journey. It becomes a part of your brand narrative—proof of your growth and momentum as a business. 

For Founders, Marketers, and Brand Leaders Who Want to Be Seen

If awards have been on your radar for 2026, now’s the time to explore whether they make sense for your brand.

I’ve opened a few spots for FREE 15-minute consultations to talk through how recognition could support your visibility, credibility, growth goals, and whether it’s the right move for where you're headed next.

Recent Client Wins 🏆️ 

In PR, visibility isn’t just about being seen, it’s about being found. Media coverage, backlinks, and consistent brand presence all work together to improve your SEO. The stronger your visibility, the easier it is for your ideal audience to discover you right when it matters most.