A Q1 Social Plan You Can Actually Execute

In partnership with

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As with any digital ad campaign, the important thing is to reach streaming audiences who will convert. To that end, Roku’s self-service Ads Manager stands ready with powerful segmentation and targeting options. After all, you know your customers, and we know our streaming audience.

Worried it’s too late to spin up new Black Friday creative? With Roku Ads Manager, you can easily import and augment existing creative assets from your social channels. We also have AI-assisted upscaling, so every ad is primed for CTV.

Once you’ve done this, then you can easily set up A/B tests to flight different creative variants and Black Friday offers. If you’re a Shopify brand, you can even run shoppable ads directly on-screen so viewers can purchase with just a click of their Roku remote.

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As we approach a new quarter, most brands start asking the same question: What should we be posting next year?

The truth is, social media success is not about posting more. It is about posting with purpose.

A strong social strategy does not require a full rebrand or a new creative direction. What it needs is clarity. When you understand what is working, what is not, and where your audience actually engages, you can build a plan that is realistic, consistent, and measurable.

3 Signs It Is Time to Revisit Your Social Strategy

1. You are posting without a clear goal.

   If your posts are not tied to measurable objectives like lead generation, brand awareness, or audience education, you are creating content without direction.

2. Your engagement feels unpredictable.
   If one post performs well and the next one falls flat, you may need to refine your content themes or posting cadence.
   

3. Your brand does not look cohesive online.
   Inconsistency in tone, visuals, or messaging across platforms can confuse audiences and weaken trust.

If your current approach feels disorganized or reactive, this is the perfect time to reset before Q1 begins.

I am offering complimentary 15-minute discovery calls this month for founders and brand leaders who want to strengthen their social presence and create a plan that truly works.

During our call, we will:

• Review what is working and what is not in your current approach

• Identify your biggest content and engagement opportunities for 2026

• Discuss whether the Social Media Strategy Package is the right fit to help you reach your goals

💡 You will leave the call with clarity, focus, and next steps for improving your social strategy.

Spots for November are limited*

Securing press coverage is only the beginning. The real value comes from how you amplify that visibility by sharing it across your channels, repurposing it into new content, and turning one media moment into many. When you keep your audience engaged long after the headline runs, you create authority that compounds over time.

Ready to make your PR work smarter, not harder? Grab your copy of You Need PR and learn how to turn every placement into lasting momentum.

This week on Call Your Publicist, we’re sitting down with Rossella Rago, author, host, and founder of Cooking with Nonna, to talk about building a brand rooted in culture, family, and authenticity.

What started in her Nonna’s kitchen grew into a multi-platform business that celebrates heritage and connection through food. Rossella’s story is a reminder that passion, when nurtured with consistency and heart, can evolve into something far greater than you imagined.

In this episode, you’ll hear:

• How Rossella turned her Italian roots into a timeless digital brand

• The role consistency and authenticity play in long-term growth

• How she overcame imposter syndrome and built confidence on camera

• The lessons she has learned about evolving creatively while protecting your peace

🎧️ Listen now on YouTube!

New episodes drop every Monday, consider this your weekly reminder to Call Your Publicist.

💌 Want to be a guest? If you have a brand story, media moment, or entrepreneurial journey others could learn from, pitch us at [email protected]